A useful week here is short. Sleep. Lift something heavy. Eat food you can name. Walk. Read one label before you buy the next jar. Call your people back.
That is the tone of the shop. No twelve-step funnel. No secret society. Gear when the printer earns it. Natural goods when the bottle is honest. A journal that sounds like the man who wrote it.
Hot takethe week does not need a rebrand. It needs you to finish it.